Make your site interesting and useful

Make your site interesting and useful

Creating content that people find compelling and useful will likely influence your website's presence in search results more than any of the other suggestions in this guide. While "compelling and useful content" can mean different things to different people, content like this generally shares some common attributes, such as:

The text is easy-to-read and well organized: Write content naturally and make sure the content is well written, easy to follow, and free of spelling and grammatical mistakes. Break up long content into paragraphs and sections, and provide headings to help users navigate your pages.

The content is unique: When you're writing new content, don't copy others' content in part or in its entirety: create the content yourself based on what you know about the topic. Don't just rehash what others already published.

The content is up-to-date: Check in on previously published content and update it as needed, or even delete it if it's not relevant anymore.
The content is helpful, reliable, and people-first: Be sure that you're writing content that your readers will find helpful and reliable. For example, providing expert or experienced sources can help people understand your articles' expertise.

Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for "charcuterie", while others might search for "cheese board". Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results.

However, don't worry if you don't anticipate every variation of how someone might seek your content. Google's language matching systems are sophisticated and can understand how your page relates to many queries, even if you don't explicitly use the exact terms in them.

Mohammed

CEO / Co-Founder

I'm Mohammed, 56 years old and now semi-retired after over 21 years in web development and SEO. Instead of sitting back, I’ve decided to support businesses by using my knowledge to help them grow online. I work with full transparency — you’ll see before-and-after screenshots of your website’s performance. I aim for 80–90% improvements in Google Webmaster Tools, with a 100% guarantee. If your site doesn’t reach that level, you don’t pay — simple as that.