Promote your website

Promote your website

Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject, and also by search engines. You can do this in many ways:

Social media promotion
Community engagement

Advertisement, both offline and online
Word of mouth, and many other methods

One of the most effective and lasting ways is word of mouth: that is, people familiar with your site tell their friends about it, who in turn visit your site. This can take time, and usually you need to invest some time and effort in other practices first, such as community engagement. Our friends over at Google for Creators have excellent resources about building and engaging your audience.

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website.

As with everything in life, you can overdo promoting your site and actually harm it: people may get fatigued of your promotions, and search engines may perceive some of the practices as manipulation of search results.

Things we believe you shouldn't focus on
As LocalSEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it. What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines (and the internet) have developed over time.

Mohammed

CEO / Co-Founder

I'm Mohammed, 56 years old and now semi-retired after over 21 years in web development and SEO. Instead of sitting back, I’ve decided to support businesses by using my knowledge to help them grow online. I work with full transparency — you’ll see before-and-after screenshots of your website’s performance. I aim for 80–90% improvements in Google Webmaster Tools, with a 100% guarantee. If your site doesn’t reach that level, you don’t pay — simple as that.